Btl pdf

Door-to-door selling This was actually how I started my marketing career, although the effectiveness of the practice now is not as great as it once was. However, if you treat it the same way as I mentioned in the intelligence-based telemarketing section above, door-to-door marketing can still be very profitable.

Direct mail marketing We all hate Spam, although there is no question that direct mail marketing works well if it is executed properly. Email marketing This is hands-down the most effective BTL marketing method there is.

While I said above that social media profiles are ATL in nature, any ads that you run through them are BTL as they should have a level of targeting attached to them. PPC ads are the same — even although they use a global platform with incredible reach, they are still specifically aimed at a certain segment of the population at least they should be anyway. Here is a bit more information on getting started with PPC. Remarketing Similar to PPC ads, although I wanted to mention this separately as you can use this to specifically re-engage website visitors, people who have abandoned shopping carts or who have disappeared from any part of your sales funnel for any reason.

Very powerful and definitely worth looking into, this is one of my favourite BTL marketing ideas listed here.. Here is a short guide on how you can start. This can be in person or on the web through your shopping cart.

Depending on the type of campaign you launch, there will be different ways of measuring its success, as follows:. As a strict ATL campaign is designed to reach a wide audience with brand building type content, these are the types of measurements you will take, for example:. As a BTL campaign is much more targeted in nature, you will be able to measure the following types of events, for example:. As you can tell from the definitions provided above, TTL campaigns provide a mix of both ATL and BTL elements and therefore the measurement of such campaigns would be made up of both measurement options above.

I also hope the Top 20 list has given you a useful list of examples you can put to use in your own campaigns. Thanks for reading, and please let me know if I can answer any questions you may have.

Global below the line agency Here. Face2face Marketing Magazine. A below the line online magazine developed to inform, remind and educate marketers around the globe. Face to Face Marketing will always be one of the best forms of direct marketing. The industry will steadily grow as brands and agencies push for an indirect approach to target audiences, rather than the traditional TV advertising.

Sign in. Password recovery. Recover your password. Thursday, January 13, Forgot your password? Get help. This kind of marketing is mostly used for building brand awareness and goodwill. This kind of marketing is best for conversions and direct response. This kind of marketing delivers both a wide reach and a focus on conversions. There would be no offers or incentives involved here. As you can see, this advert is geared toward raising brand awareness and would likely have a vast reach.

The Red Bull Mini is a great example of a BTL marketing campaign — free product samples are given face-to-face to people in local towns and cities. This kind of appeal is normally aired nationally, is useful for building brand awareness and of course has the direct response element included. Second, what am I doing with the image? As you can see, it actually depends on your intent and method of distribution as to how the image should be classified, strictly.

Similar to an exhibition, hiring a stand at your local mall or shopping center can place your product or service in front of prospective buyers.

One caveat is that the audience is not going to be as targeted as it would be at a tradeshow. However, if your offerings appeal to the general public you will find that a local shopping center provides an excellent opportunity to meet potential customers. Clearly we are not talking about sponsoring a national football league or team — that would definitely be an ATL activity — although having your logo associated with a local sports team can do wonders to help your business target a particular demographic.

Related to the above, catalogues work well as a BTL method — people have signed up to look at what you have on offer so the response rate is usually pretty good. Catalogues can be issued digitally or through the traditional post. Again, this can be an excellent way of advertising your products to both new and existing customers.

Kind regards, Alan Global below the line agency Here. Please follow and like us:. It's a revolutionary treatment for improving Vaginal Health and Stress Incontinence. Changing situations can lead to new opportunities. She also talks to host Paul Jarrod Frank, MD about adapting, innovating, and rethinking aesthetic ideals for patients so that each individual can be their best self.

Emsculpt Neo, a noninvasive procedure that uses high-intensity focused electromagnetic HIFEM technology paired with radiofrequency RF energy to strengthen muscles and kill fat cells, claims to deliver visible results in just a few minute sessions.

In fact, studies have shown that this treatment can produce up to 24, muscle contractions in a single treatment, with an average increase of 25 percent in muscle mass and a 30 percent decrease in fat occurring after a full series of treatments.

I surfed the internet for inspiration and found an exercise programme which promised to deliver a flat stomach within six weeks. The EMSculpt Neo emits radio frequency and high-intensity electromagnetic energies. According to the blurb, they combine to kill off fat cells and build muscle at the same time. All in a single half-hour session. This website is not intended for international customers. International customers click HERE to continue. More Muscle Less Fat. Two therapies in a single procedure.